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CRO Case Studies & Success Stories

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Explore proven conversion rate optimization success stories across ecommerce, B2B, and education. Our case studies showcase significant wins including 207% conversion growth for a graduation retailer, 129% lift for a Fortune 1000 auto parts company, and transformative results for jewelry, medical supplies, and luxury brands. Learn how data-driven A/B testing, UX improvements, and strategic navigation optimization drive measurable growth. From product page enhancements to faceted search optimization, discover how our proven CRO methodology consistently delivers double-digit conversion rate increases.

Case studies

Professional paint supplies with brushes and colorful paint containers on artist palette
Professional Paint Supply E-tailer

Simple Trust Signal Test Drives 19% Conversion Boost

In this comprehensive case study, we reveal how our optimization strategy transformed the conversion funnel for a leading professional paint supplies e-commerce store. Facing challenges with visual clutter from multiple competing trust badges, our team implemented a focused, data-driven approach that delivered remarkable results. By strategically placing a single TrustGuard badge and removing unnecessary indicators, we achieved a significant 19% conversion rate increase (from 1.51% to 1.80%) and boosted total revenue by 8%. Through rigorous A/B testing with over 26,000 participants, we validated our hypothesis that quality outperforms quantity when it comes to trust signals. This case study breaks down our methodology, the psychology behind trust indicators, and provides actionable insights on how strategic placement matters. Discover the three crucial e-commerce principles we uncovered about user confidence and learn how these findings could revolutionize your own conversion optimization strategy.July 21, 2017Read more
Furniture retail showroom displaying mattresses, sofas and home furnishings
National Multi-Channel Furniture Retailer

2-Column Product Layout Drives 3.9% Higher Conversions for Furniture Retailer

Discover how a simple PLP design change boosted conversions by 3.9% for a National Multi-Channel Furniture Retailer. By reducing products per row from 3 to 2, we created larger product images and clearer information displays—proving that for high-value purchases like furniture, visual clarity drives sales. This data-driven test ran across 339,858 users with 83% statistical confidence, delivering measurable revenue gains through smarter visual merchandising.RetryJuly 10, 2015Read more
Person monitoring security camera footage on tablet with surveillance equipment
Premium Security Equipment E-commerce Retailer

Security Trust Signals Drive 36.7% More Revenue: A Simple CRO Win

Discover how we boosted conversion rates by 133.3% for a Premium Security Equipment E-commerce Retailer through strategic trust signal placement. By repositioning customer reviews, live chat, and shipping information, we helped users feel more confident during high-value purchases. This simple CRO technique increased transactions by 142.9% and delivered a 36.7% revenue lift in just 3 days. Learn the exact implementation details that drove these impressive results.October 11, 2019Read more
House plans with miniature model home and construction tools
Home Plans Marketplace

Simple Trust Badge Test Delivers 12.2% Conversion Rate Boost

Trust badges may seem like a small detail, but they can make a big difference in conversion rates. In this case study, we explore how strategic placement of Norton trust badges helped a house plans retailer boost their conversion rate by 12.2% and increase revenue by 16.6%. By complementing existing security indicators and maintaining consistent trust signals across all devices, we created a more confident buying experience for customers making high-value digital purchases. Learn the key principles behind effective trust badge implementation and how they can reduce purchase anxiety for your e-commerce business.May 14, 2018Read more
Enterprise SaaS Vulnerability Management Platform

Form Placement Drives 27.8% More Conversions for Enterprise SaaS Security Leader

An enterprise security platform's product page wasn't converting trial form visitors effectively. Through strategic form placement and streamlined user paths, we helped them achieve significant improvements in both trial signups and revenue per user. See how thoughtful conversion optimization transformed their results while maintaining the detailed product information B2B buyers needOctober 17, 2024Read more
Medical ID bracelet with caduceus symbol on silver tag
Premium Medical Accessories Retailer

Infinite Scroll Drives 8.6% More Sales for Medical ID E-commerce Leader

Discover how our team achieved an 8.6% conversion rate increase for a Premium Medical Accessories Retailer by replacing traditional pagination with infinite scroll on category pages. This simple UX change eliminated friction in the shopping journey, allowing customers to discover more products without interruption. The implementation included smart lazy loading and mobile-first design, resulting in significant revenue improvements across all devices. See the complete test methodology and results in this data-driven case study.September 8, 2016Read more
B2B HR SaaS Solutions Enterprise

How We Boosted B2B SaaS Lead Generation by 12.6% With Simple CTA Changes

A leading enterprise HR SaaS platform saw a 12.6% increase in lead generation by transforming their CTA from a generic 'Get Started' to a consultative 'Talk to an HR Solutions Expert'. The test, which ran across 50,000+ users, demonstrated how aligning button messaging with B2B buyer expectations and adding contextual benefit statements can significantly impact conversion rates while maintaining brand standards. By moving from action-oriented to value-focused copy, the AB test delivered results at 96% statistical confidence.December 12, 2024Read more
Leading eCommerce Retailer in the Jewelry Sector

A/B Testing in the Jewelry eCommerce Sector to Improve Revenue and Average Order Value

In this case study, discover how a leading jewelry eCommerce retailer achieved remarkable growth through strategic A/B testing. The study highlights the implementation of various site enhancements and their impact on user experience and revenue. Key outcomes include a significant 24% lift in test conversion rates and an impressive $14 million in incremental revenue. This case exemplifies the power of data-driven, ROI-focused strategies in transforming user interface and user experience for substantial business growth.January 17, 2024Read more
Crafting supplies arranged on a bright orange background including colorful buttons, yarn balls, beaded necklaces, scissors, felt sheets in rainbow colors, small bags of beads, and crafting tools. The composition features vibrant turquoise, pink, and yellow hues with organized clusters of similar items.
E-Commerce Crafting Supplies Retailer

How We Boosted Multi-Purchase Rate by 20% With a Smarter Welcome Series

Learn how an e-commerce crafting supplies retailer boosted multi-purchase conversion rates by 20% through a strategic welcome email series. By implementing a four-part automated sequence combining personalized offers, rewards program integration, and educational content, the retailer significantly improved customer retention and engagement while reducing unsubscribe rates. This case study breaks down the implementation, testing methodology, and measurable results that led to improved revenue per visitorNovember 14, 2024Read more
leading house plans ecommerce company
House Plans eCommerce Leader

$5MM Incremental Revenue for Houseplans eCommerce Client

This leading house plans online business taps ConversionTeam to continually improve their customer experience & revenues. June 13, 2023Read more
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