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Healthcare & Wellness CRO Case Studies
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Conversion optimization case studies for healthcare providers, wellness brands, fitness companies, and medical supply businesses.

Case studies

Paper cutout illustration of female reproductive system in pink tones on pink background
Premium Metropolitan Women's Health Center

Strategic Form Testing Increases Patient Signups by 30%

A premium women's health center sought to improve patient acquisition through their website. Through strategic form optimization and A/B testing, we transformed their underperforming contact form (2.17% conversion rate) into a 29.7% more effective patient acquisition tool.November 17, 2021
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Pink stethoscope with women's reproductive health diagram and orchid on peach background
Metropolitan Women's Health Specialists

Text Messaging Strategy Drives 27.6% Jump in Patient Engagement

For a premium women's healthcare practice, we tested increasing the prominence of text messaging options in their website header and contact page. This simple UI change - making the existing texting option more visible alongside phone numbers - yielded impressive results with a 27.6% increase in lead form conversions. The test demonstrated how better visibility of alternative contact methods can significantly impact healthcare lead generation.June 10, 2021
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Medical ID bracelet with caduceus symbol on silver tag
Premium Medical Accessories Retailer

Infinite Scroll Drives 8.6% More Sales for Medical ID E-commerce Leader

Discover how our team achieved an 8.6% conversion rate increase for a Premium Medical Accessories Retailer by replacing traditional pagination with infinite scroll on category pages. This simple UX change eliminated friction in the shopping journey, allowing customers to discover more products without interruption. The implementation included smart lazy loading and mobile-first design, resulting in significant revenue improvements across all devices. See the complete test methodology and results in this data-driven case study.September 8, 2016
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