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Ecommerce CRO Case Studies
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Case studies highlighting conversion rate optimization strategies, tests, and results for ecommerce websites, including online stores, marketplaces, and digital retailers.

Case studies

Luxury clothing store interior with premium apparel displays
Premium Heritage Apparel Brand

Revenue Increased 12.7% Through Brand Storytelling on Product Pages

Discover how adding strategic brand storytelling to product pages boosted a luxury clothing retailer's revenue by 12.7% and increased conversions by 18%. This case study reveals the optimal placement of brand messaging that transforms browsers into buyers by justifying premium pricing through craftsmanship stories. Learn three key conversion principles that can elevate your luxury e-commerce performance.February 7, 2025
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Luxury clothing retail store with curated collection display
Timeless Luxury Apparel Brand

How We Boosted Luxury Retailer's Conversion Rate by 7.1% With Smart Product Collections

Discover how we boosted a luxury retailer's conversion rate by 7.1% with a strategic product collection section on their New Arrivals page. Our data-backed solution improved product discovery at critical decision points, resulting in significant revenue lift and enhanced customer experience. Learn the key conversion principles that made this implementation successful for high-end apparel shoppers.January 29, 2025
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Luxury clothing boutique interior with mannequin and designer apparel displays
Luxury Apparel Retailer

5.3% Higher Conversions: Cart Trust Icons Generate Luxury Retailer Results

Discover how a luxury fashion retailer achieved a 5.3% conversion rate increase by simply adding trust icons to their cart page. This minor change translated to over $1 million in additional revenue during testing and a projected $12.4M annual increase. Learn the simple yet powerful CRO strategy that transformed their checkout experience and dramatically boosted sales with minimal implementation effort.December 26, 2024
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Holiday gift card shoppers browsing ornaments in store
Multi-Brand Gift Card E-Commerce Platform

Simplified Checkout Test Delivers 18% Revenue Lift

Discover how a simple checkout header redesign delivered a 4.9% conversion rate increase and an 18% revenue lift for a major gift card retailer. This data-backed case study reveals exactly how removing distractions at the critical checkout moment transformed purchase completion rates. Learn the proven UX principles behind this successful test that you can immediately apply to your own e-commerce checkout process.July 5, 2024
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$20 gift card with red bow
Leading Digital Gift Card Marketplace

Boosting Conversions Through Intelligent Navigation Redesign

Transforming a gift card retailer's navigation dropdown yielded impressive results: 5.2% conversion rate increase and $3.7M additional annual revenue. Our testing revealed that the simpler two-column layout dramatically improved user engagement and purchase behavior. This case study demonstrates how intelligent navigation design directly impacts e-commerce profitability through reduced cognitive load and improved user experience.June 12, 2024
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Person giving red gift card with white bow to recipient
Gift Card Marketplace

Cross-sell Optimization Boosts E-commerce Conversion Rate By 6.6%

Learn how we increased an e-commerce retailer's conversion rate by 6.6% with strategic cross-sells. Our vertical "offramp" solution generated an additional $5.4 million in annual revenue by solving decision paralysis and keeping customers in the purchase funnel. See the proven techniques that outperformed traditional carousel designs with 94% statistical confidence.March 1, 2024
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Custom house plans on mobile device showing architectural designs
Custom Home Designs Online Shop

Smart Mobile Search Redesign Drives 68.8% More Conversions

How a Strategic Mobile Homepage Redesign Led to 68% Conversion Growth A case study in data-driven mobile optimization that delivered remarkable results Looking for ways to boost your mobile conversions? This case study shows how strategic simplification of a home design company's mobile search interface led to dramatic improvements in user engagement and revenue. The Challenge Our client offers thousands of premium house plans online, but their complex interface was causing significant friction for mobile users. With mobile traffic continuously increasing, their conversion rate was stuck at a mere 0.12% - clearly indicating a problem with their search experience. The Solution Rather than a complete overhaul, we implemented three targeted changes: Replaced the technical "Advanced" tab with an intuitive "House Plans by Style" option Added compelling conversion-focused language: "Find the Perfect House Plan" Removed the unnecessary square footage filter to simplify the interface [Continue reading to see the impressive results and learn why this approach worked so well...]April 7, 2023
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Cruise ship pool deck with swimming pools, lounge chairs, and Miami skyline in background
Leading North American Cruise Travel Agency

Social Proof Drives 41% Revenue Lift for Cruise Aggregator

A leading cruise tour aggregator with strong reviews wasn't converting their excellent reputation into sales. By adding TrustPilot reviews to their booking pages, they saw conversion rates jump 35.4% and revenue increase 41.2% during the test period. This case study explores how social proof at key decision points can dramatically improve booking performance.September 9, 2022
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3D house model on architectural blueprints
House Plans etailer

How We Boosted Conversion Rate by 25% With Benefit Statements

In this case study, we show how strategic mobile UX optimization boosted revenue per user by 25% for a leading house plans retailer. By implementing a mobile-first welcome experience that clearly communicated value propositions, we achieved significant improvements in transaction rates and overall engagement. The data-driven approach delivered impressive results with 97.5% statistical confidence, demonstrating the power of early user orientation for high-consideration purchases in the custom home building market.August 28, 2022
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Paint brush creating vibrant purple and orange watercolor blend
Premium Industrial Coatings E-Commerce Retailer

90% Conversion Boost: The Power of Customer Review Positioning

A/B test for a premium industrial coatings retailer revealed a surprising insight: displaying 5-star customer reviews outperformed technical durability messaging by a staggering 90.2%. Even for highly technical products like marine and pool paint, social proof proved more persuasive than performance specifications. This case study demonstrates how proper review positioning can dramatically impact conversion rates and revenue, challenging conventional wisdom about marketing technical products. Find out how we implemented this strategy and the specific results we achieved.June 18, 2021
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Historic Home & Fashion Retailer

Simple Free Shipping Test Drives 8.2% Conversion Boost

How Strategic Shipping Promotions Boosted Our E-commerce Conversion Rates A data-driven case study on effective multi-touchpoint shipping messaging Free shipping continues to be one of the most powerful incentives in e-commerce, but how you communicate these offers can dramatically impact their effectiveness. Our recent optimization project revealed surprising insights about how new visitors respond to shipping promotions across their shopping journey. Key Insights Our data revealed new visitors responded exceptionally well to shipping promotions. The multi-touchpoint approach created consistent engagement opportunities throughout the customer journey. Analysis showed three key success factors: New visitors engaged strongly with shipping messaging Consistent promotion across touchpoints boosted both conversion rates and average order values The message resonated across all devices [Continue reading to discover our recommended implementation strategy and see the impressive results...]February 11, 2021
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Leading Premium Home Furnishings Retailer

Mobile Cart Banner Drives 5% Revenue Lift for Premium Furniture Retailer

How a Persistent Shopping Cart Banner Boosted Mobile Revenue by 5% In the competitive world of e-commerce, small UI changes can drive significant revenue impacts. One of our recent mobile optimization tests proved this convincingly, delivering a 5% revenue lift with 98% statistical confidence. By implementing a persistent shopping cart banner across a client's mobile site, we solved a fundamental browsing-to-purchase disconnect. Mobile shoppers could now see their selected items throughout their journey, maintaining purchase momentum without interrupting the shopping experience. The test results speak for themselves: conversion rates improved from 0.17% to 0.18% (a 5.9% lift) and revenue per user jumped from $1.48 to $1.55. This case study demonstrates why leading brands must go beyond copying best practices and actively innovate their user experience. Read the full analysis to discover how strategic mobile interface additions can outperform minimalist approaches...February 6, 2020
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Modern living room with gray sofa, wooden slat wall, and white pendant lights - representing the furniture retailer from our case study about optimizing app download conversions
National Multi-Channel Furniture Retailer

How We Boosted Conversions 18.8% By Optimizing App download placement

Learn how we increased a national furniture retailer's app download conversions by 18.8% and boosted revenue by 23.4% with a simple UX change. By moving their promotional shadowbox from the bottom to the top of the screen, we aligned with natural user scanning patterns for desktop visitors. See our complete methodology, implementation details, and statistical analysis in this case study.October 27, 2019
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Person monitoring security camera footage on tablet with surveillance equipment
Premium Security Equipment E-commerce Retailer

Security Trust Signals Drive 36.7% More Revenue: A Simple CRO Win

Discover how we boosted conversion rates by 133.3% for a Premium Security Equipment E-commerce Retailer through strategic trust signal placement. By repositioning customer reviews, live chat, and shipping information, we helped users feel more confident during high-value purchases. This simple CRO technique increased transactions by 142.9% and delivered a 36.7% revenue lift in just 3 days. Learn the exact implementation details that drove these impressive results.October 11, 2019
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Modern furniture showroom displaying white leather sectional sofa with blue accent pillows and contemporary art
Leading Home Furnishings E-Commerce Retailer

How We Boosted Revenue 7% By Optimizing Checkout Terms & Conditions

A major US furniture e-commerce retailer struggled with checkout abandonment caused by complex T&C presentation. By strategically optimizing their legal content design and placement, we achieved a 7.4% revenue per user increase and 2% higher conversion rates while maintaining full compliance. Instead of overwhelming users with legal text at the final stage of purchase, we developed a clean, simple approach that maintained compliance while reducing friction: Created a compact, less intimidating format Added a modal popup for full terms access Maintained all legal requirements while reducing frictionAugust 21, 2019
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House plans with miniature model home and construction tools
Home Plans Marketplace

Simple Trust Badge Test Delivers 12.2% Conversion Rate Boost

Trust badges may seem like a small detail, but they can make a big difference in conversion rates. In this case study, we explore how strategic placement of Norton trust badges helped a house plans retailer boost their conversion rate by 12.2% and increase revenue by 16.6%. By complementing existing security indicators and maintaining consistent trust signals across all devices, we created a more confident buying experience for customers making high-value digital purchases. Learn the key principles behind effective trust badge implementation and how they can reduce purchase anxiety for your e-commerce business.May 14, 2018
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Professional paint supplies with brushes and colorful paint containers on artist palette
Professional Paint Supply E-tailer

Simple Trust Signal Test Drives 19% Conversion Boost

In this comprehensive case study, we reveal how our optimization strategy transformed the conversion funnel for a leading professional paint supplies e-commerce store. Facing challenges with visual clutter from multiple competing trust badges, our team implemented a focused, data-driven approach that delivered remarkable results. By strategically placing a single TrustGuard badge and removing unnecessary indicators, we achieved a significant 19% conversion rate increase (from 1.51% to 1.80%) and boosted total revenue by 8%. Through rigorous A/B testing with over 26,000 participants, we validated our hypothesis that quality outperforms quantity when it comes to trust signals. This case study breaks down our methodology, the psychology behind trust indicators, and provides actionable insights on how strategic placement matters. Discover the three crucial e-commerce principles we uncovered about user confidence and learn how these findings could revolutionize your own conversion optimization strategy.July 21, 2017
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Medical ID bracelet with caduceus symbol on silver tag
Premium Medical Accessories Retailer

Infinite Scroll Drives 8.6% More Sales for Medical ID E-commerce Leader

Discover how our team achieved an 8.6% conversion rate increase for a Premium Medical Accessories Retailer by replacing traditional pagination with infinite scroll on category pages. This simple UX change eliminated friction in the shopping journey, allowing customers to discover more products without interruption. The implementation included smart lazy loading and mobile-first design, resulting in significant revenue improvements across all devices. See the complete test methodology and results in this data-driven case study.September 8, 2016
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Furniture retail showroom displaying mattresses, sofas and home furnishings
National Multi-Channel Furniture Retailer

2-Column Product Layout Drives 3.9% Higher Conversions for Furniture Retailer

Discover how a simple PLP design change boosted conversions by 3.9% for a National Multi-Channel Furniture Retailer. By reducing products per row from 3 to 2, we created larger product images and clearer information displays—proving that for high-value purchases like furniture, visual clarity drives sales. This data-driven test ran across 339,858 users with 83% statistical confidence, delivering measurable revenue gains through smarter visual merchandising.RetryJuly 10, 2015
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