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Business Services & Supplies CRO Case Studies
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Case studies highlighting conversion optimization for B2B service providers, home services, office suppliers, and business consultancies.

Case studies

B2B HR SaaS Solutions Enterprise

How We Boosted B2B SaaS Lead Generation by 12.6% With Simple CTA Changes

A leading enterprise HR SaaS platform saw a 12.6% increase in lead generation by transforming their CTA from a generic 'Get Started' to a consultative 'Talk to an HR Solutions Expert'. The test, which ran across 50,000+ users, demonstrated how aligning button messaging with B2B buyer expectations and adding contextual benefit statements can significantly impact conversion rates while maintaining brand standards. By moving from action-oriented to value-focused copy, the AB test delivered results at 96% statistical confidence.December 12, 2024
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Enterprise HR Solutions Provider

SaaS HR Platform Drives 18.5% More Leads by Highlighting Complete Feature Set

A leading HR solutions provider struggled to showcase their comprehensive platform on their homepage. Our redesign better communicated their complete service offering through clear, structured content presentation. The result: an 18.5% lift in form submissions across more than 345,000 visitors, demonstrating that simplified presentation of complex B2B services drives better lead generation performance.March 4, 2019
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Professional Paint Supply E-tailer

Simple Trust Signal Test Drives 19% Conversion Boost

In this comprehensive case study, we reveal how our optimization strategy transformed the conversion funnel for a leading professional paint supplies e-commerce store. Facing challenges with visual clutter from multiple competing trust badges, our team implemented a focused, data-driven approach that delivered remarkable results. By strategically placing a single TrustGuard badge and removing unnecessary indicators, we achieved a significant 19% conversion rate increase (from 1.51% to 1.80%) and boosted total revenue by 8%. Through rigorous A/B testing with over 26,000 participants, we validated our hypothesis that quality outperforms quantity when it comes to trust signals. This case study breaks down our methodology, the psychology behind trust indicators, and provides actionable insights on how strategic placement matters. Discover the three crucial e-commerce principles we uncovered about user confidence and learn how these findings could revolutionize your own conversion optimization strategy.July 21, 2017
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