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Lead Generation CRO Case Studies
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Case studies featuring conversion optimization strategies for websites primarily focused on generating leads, inquiries, and prospect information.

Case studies

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Premium Metropolitan Women's Health Center

Strategic Form Testing Increases Patient Signups by 30%

A premium women's health center sought to improve patient acquisition through their website. Through strategic form optimization and A/B testing, we transformed their underperforming contact form (2.17% conversion rate) into a 29.7% more effective patient acquisition tool.November 17, 2021
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Pink stethoscope with women's reproductive health diagram and orchid on peach background
Metropolitan Women's Health Specialists

Text Messaging Strategy Drives 27.6% Jump in Patient Engagement

For a premium women's healthcare practice, we tested increasing the prominence of text messaging options in their website header and contact page. This simple UI change - making the existing texting option more visible alongside phone numbers - yielded impressive results with a 27.6% increase in lead form conversions. The test demonstrated how better visibility of alternative contact methods can significantly impact healthcare lead generation.June 10, 2021
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Cruise ships docked at tropical Caribbean port with turquoise waters and palm trees
Digital Cruise Booking Platform

How Value Proposition Testing Drove a 21% Revenue Increase

How Value Proposition Testing Drove a 21% Revenue Increase A North American cruise booking platform needed to improve their homepage performance. Through strategic A/B testing of value propositions, we discovered that expanding their messaging from "savings only" to "choice and savings" created remarkable results: 21% higher total revenue 34.1% improvement in conversion rate The winning value proposition "More Choices, More Discounts" outperformed both the control message "Pay Less For Discount Cruises Worldwide" and another variation with 95% confidence. Why did it work? Our data revealed that cruise shoppers respond better to a complete value proposition addressing multiple needs. Adding "choice" to the savings message created a more compelling story that resonated with customers.March 22, 2019
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