Food & Travel CRO Case Studies

Conversion optimization case studies for food service, delivery, catering, travel booking, and hospitality websites.

Case studies

Holiday gift card shoppers browsing ornaments in store

Multi-Brand Gift Card E-Commerce Platform

Simplified Checkout Test Delivers 18% Revenue Lift

Discover how a simple checkout header redesign delivered a 4.9% conversion rate increase and an 18% revenue lift for a major gift card retailer. This data-backed case study reveals exactly how removing distractions at the critical checkout moment transformed purchase completion rates. Learn the proven UX principles behind this successful test that you can immediately apply to your own e-commerce checkout process.July 5, 2024
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Leading Digital Gift Card Marketplace

Boosting Conversions Through Intelligent Navigation Redesign

Transforming a gift card retailer's navigation dropdown yielded impressive results: 5.2% conversion rate increase and $3.7M additional annual revenue. Our testing revealed that the simpler two-column layout dramatically improved user engagement and purchase behavior. This case study demonstrates how intelligent navigation design directly impacts e-commerce profitability through reduced cognitive load and improved user experience.June 12, 2024
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Person giving red gift card with white bow to recipient

Gift Card Marketplace

Cross-sell Optimization Boosts E-commerce Conversion Rate By 6.6%

Learn how we increased an e-commerce retailer's conversion rate by 6.6% with strategic cross-sells. Our vertical "offramp" solution generated an additional $5.4 million in annual revenue by solving decision paralysis and keeping customers in the purchase funnel. See the proven techniques that outperformed traditional carousel designs with 94% statistical confidence.March 1, 2024
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Cruise ship pool deck with swimming pools, lounge chairs, and Miami skyline in background

Leading North American Cruise Travel Agency

Social Proof Drives 41% Revenue Lift for Cruise Aggregator

A leading cruise tour aggregator with strong reviews wasn't converting their excellent reputation into sales. By adding TrustPilot reviews to their booking pages, they saw conversion rates jump 35.4% and revenue increase 41.2% during the test period. This case study explores how social proof at key decision points can dramatically improve booking performance.September 9, 2022
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Cruise ships docked at tropical Caribbean port with turquoise waters and palm trees

Digital Cruise Booking Platform

How Value Proposition Testing Drove a 21% Revenue Increase

How Value Proposition Testing Drove a 21% Revenue Increase A North American cruise booking platform needed to improve their homepage performance. Through strategic A/B testing of value propositions, we discovered that expanding their messaging from "savings only" to "choice and savings" created remarkable results: 21% higher total revenue 34.1% improvement in conversion rate The winning value proposition "More Choices, More Discounts" outperformed both the control message "Pay Less For Discount Cruises Worldwide" and another variation with 95% confidence. Why did it work? Our data revealed that cruise shoppers respond better to a complete value proposition addressing multiple needs. Adding "choice" to the savings message created a more compelling story that resonated with customers.March 22, 2019
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ConversionTeam

ConversionTeam

Case studies

Simplified Checkout Test Delivers 18% Revenue Lift

Boosting Conversions Through Intelligent Navigation Redesign

Cross-sell Optimization Boosts E-commerce Conversion Rate By 6.6%

Social Proof Drives 41% Revenue Lift for Cruise Aggregator

How Value Proposition Testing Drove a 21% Revenue Increase

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