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AB Testing Case Studies
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Case studies that highlight successful A/B testing strategies, methodologies, and significant wins through split testing.

Case studies

Luxury clothing store interior with premium apparel displays
Premium Heritage Apparel Brand

Revenue Increased 12.7% Through Brand Storytelling on Product Pages

Discover how adding strategic brand storytelling to product pages boosted a luxury clothing retailer's revenue by 12.7% and increased conversions by 18%. This case study reveals the optimal placement of brand messaging that transforms browsers into buyers by justifying premium pricing through craftsmanship stories. Learn three key conversion principles that can elevate your luxury e-commerce performance.February 7, 2025
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Luxury clothing retail store with curated collection display
Timeless Luxury Apparel Brand

How We Boosted Luxury Retailer's Conversion Rate by 7.1% With Smart Product Collections

Discover how we boosted a luxury retailer's conversion rate by 7.1% with a strategic product collection section on their New Arrivals page. Our data-backed solution improved product discovery at critical decision points, resulting in significant revenue lift and enhanced customer experience. Learn the key conversion principles that made this implementation successful for high-end apparel shoppers.January 29, 2025
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Luxury clothing boutique interior with mannequin and designer apparel displays
Luxury Apparel Retailer

5.3% Higher Conversions: Cart Trust Icons Generate Luxury Retailer Results

Discover how a luxury fashion retailer achieved a 5.3% conversion rate increase by simply adding trust icons to their cart page. This minor change translated to over $1 million in additional revenue during testing and a projected $12.4M annual increase. Learn the simple yet powerful CRO strategy that transformed their checkout experience and dramatically boosted sales with minimal implementation effort.December 26, 2024
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B2B HR SaaS Solutions Enterprise

How We Boosted B2B SaaS Lead Generation by 12.6% With Simple CTA Changes

A leading enterprise HR SaaS platform saw a 12.6% increase in lead generation by transforming their CTA from a generic 'Get Started' to a consultative 'Talk to an HR Solutions Expert'. The test, which ran across 50,000+ users, demonstrated how aligning button messaging with B2B buyer expectations and adding contextual benefit statements can significantly impact conversion rates while maintaining brand standards. By moving from action-oriented to value-focused copy, the AB test delivered results at 96% statistical confidence.December 12, 2024
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Holiday gift card shoppers browsing ornaments in store
Multi-Brand Gift Card E-Commerce Platform

Simplified Checkout Test Delivers 18% Revenue Lift

Discover how a simple checkout header redesign delivered a 4.9% conversion rate increase and an 18% revenue lift for a major gift card retailer. This data-backed case study reveals exactly how removing distractions at the critical checkout moment transformed purchase completion rates. Learn the proven UX principles behind this successful test that you can immediately apply to your own e-commerce checkout process.July 5, 2024
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Person giving red gift card with white bow to recipient
Gift Card Marketplace

Cross-sell Optimization Boosts E-commerce Conversion Rate By 6.6%

Learn how we increased an e-commerce retailer's conversion rate by 6.6% with strategic cross-sells. Our vertical "offramp" solution generated an additional $5.4 million in annual revenue by solving decision paralysis and keeping customers in the purchase funnel. See the proven techniques that outperformed traditional carousel designs with 94% statistical confidence.March 1, 2024
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Custom house plans on mobile device showing architectural designs
Custom Home Designs Online Shop

Smart Mobile Search Redesign Drives 68.8% More Conversions

How a Strategic Mobile Homepage Redesign Led to 68% Conversion Growth A case study in data-driven mobile optimization that delivered remarkable results Looking for ways to boost your mobile conversions? This case study shows how strategic simplification of a home design company's mobile search interface led to dramatic improvements in user engagement and revenue. The Challenge Our client offers thousands of premium house plans online, but their complex interface was causing significant friction for mobile users. With mobile traffic continuously increasing, their conversion rate was stuck at a mere 0.12% - clearly indicating a problem with their search experience. The Solution Rather than a complete overhaul, we implemented three targeted changes: Replaced the technical "Advanced" tab with an intuitive "House Plans by Style" option Added compelling conversion-focused language: "Find the Perfect House Plan" Removed the unnecessary square footage filter to simplify the interface [Continue reading to see the impressive results and learn why this approach worked so well...]April 7, 2023
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Cybersecurity concept with digital lock and circuit patterns above open hands
Enterprise Network Protection Specialist

One Simple Product Position Change Drove 27.6% Revenue Growth for Cybersecurity Leader

Discover how a simple product positioning change drove a remarkable 27.6% revenue increase for an enterprise cybersecurity provider. By strategically placing their premium "Expert" solution before the standard "Pro" option, conversion rates jumped from 3.8% to 4.9% with 99% statistical confidence. This case study reveals how psychological anchoring principles can significantly impact purchase decisions for high-value software products without requiring complex development resources.November 4, 2022
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Cruise ship pool deck with swimming pools, lounge chairs, and Miami skyline in background
Leading North American Cruise Travel Agency

Social Proof Drives 41% Revenue Lift for Cruise Aggregator

A leading cruise tour aggregator with strong reviews wasn't converting their excellent reputation into sales. By adding TrustPilot reviews to their booking pages, they saw conversion rates jump 35.4% and revenue increase 41.2% during the test period. This case study explores how social proof at key decision points can dramatically improve booking performance.September 9, 2022
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3D house model on architectural blueprints
House Plans etailer

How We Boosted Conversion Rate by 25% With Benefit Statements

In this case study, we show how strategic mobile UX optimization boosted revenue per user by 25% for a leading house plans retailer. By implementing a mobile-first welcome experience that clearly communicated value propositions, we achieved significant improvements in transaction rates and overall engagement. The data-driven approach delivered impressive results with 97.5% statistical confidence, demonstrating the power of early user orientation for high-consideration purchases in the custom home building market.August 28, 2022
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Paper cutout illustration of female reproductive system in pink tones on pink background
Premium Metropolitan Women's Health Center

Strategic Form Testing Increases Patient Signups by 30%

A premium women's health center sought to improve patient acquisition through their website. Through strategic form optimization and A/B testing, we transformed their underperforming contact form (2.17% conversion rate) into a 29.7% more effective patient acquisition tool.November 17, 2021
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Paint brush creating vibrant purple and orange watercolor blend
Premium Industrial Coatings E-Commerce Retailer

90% Conversion Boost: The Power of Customer Review Positioning

A/B test for a premium industrial coatings retailer revealed a surprising insight: displaying 5-star customer reviews outperformed technical durability messaging by a staggering 90.2%. Even for highly technical products like marine and pool paint, social proof proved more persuasive than performance specifications. This case study demonstrates how proper review positioning can dramatically impact conversion rates and revenue, challenging conventional wisdom about marketing technical products. Find out how we implemented this strategy and the specific results we achieved.June 18, 2021
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Pink stethoscope with women's reproductive health diagram and orchid on peach background
Metropolitan Women's Health Specialists

Text Messaging Strategy Drives 27.6% Jump in Patient Engagement

For a premium women's healthcare practice, we tested increasing the prominence of text messaging options in their website header and contact page. This simple UI change - making the existing texting option more visible alongside phone numbers - yielded impressive results with a 27.6% increase in lead form conversions. The test demonstrated how better visibility of alternative contact methods can significantly impact healthcare lead generation.June 10, 2021
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Historic Home & Fashion Retailer

Simple Free Shipping Test Drives 8.2% Conversion Boost

How Strategic Shipping Promotions Boosted Our E-commerce Conversion Rates A data-driven case study on effective multi-touchpoint shipping messaging Free shipping continues to be one of the most powerful incentives in e-commerce, but how you communicate these offers can dramatically impact their effectiveness. Our recent optimization project revealed surprising insights about how new visitors respond to shipping promotions across their shopping journey. Key Insights Our data revealed new visitors responded exceptionally well to shipping promotions. The multi-touchpoint approach created consistent engagement opportunities throughout the customer journey. Analysis showed three key success factors: New visitors engaged strongly with shipping messaging Consistent promotion across touchpoints boosted both conversion rates and average order values The message resonated across all devices [Continue reading to discover our recommended implementation strategy and see the impressive results...]February 11, 2021
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Leading Premium Home Furnishings Retailer

Mobile Cart Banner Drives 5% Revenue Lift for Premium Furniture Retailer

How a Persistent Shopping Cart Banner Boosted Mobile Revenue by 5% In the competitive world of e-commerce, small UI changes can drive significant revenue impacts. One of our recent mobile optimization tests proved this convincingly, delivering a 5% revenue lift with 98% statistical confidence. By implementing a persistent shopping cart banner across a client's mobile site, we solved a fundamental browsing-to-purchase disconnect. Mobile shoppers could now see their selected items throughout their journey, maintaining purchase momentum without interrupting the shopping experience. The test results speak for themselves: conversion rates improved from 0.17% to 0.18% (a 5.9% lift) and revenue per user jumped from $1.48 to $1.55. This case study demonstrates why leading brands must go beyond copying best practices and actively innovate their user experience. Read the full analysis to discover how strategic mobile interface additions can outperform minimalist approaches...February 6, 2020
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Modern living room with gray sofa, wooden slat wall, and white pendant lights - representing the furniture retailer from our case study about optimizing app download conversions
National Multi-Channel Furniture Retailer

How We Boosted Conversions 18.8% By Optimizing App download placement

Learn how we increased a national furniture retailer's app download conversions by 18.8% and boosted revenue by 23.4% with a simple UX change. By moving their promotional shadowbox from the bottom to the top of the screen, we aligned with natural user scanning patterns for desktop visitors. See our complete methodology, implementation details, and statistical analysis in this case study.October 27, 2019
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Person monitoring security camera footage on tablet with surveillance equipment
Premium Security Equipment E-commerce Retailer

Security Trust Signals Drive 36.7% More Revenue: A Simple CRO Win

Discover how we boosted conversion rates by 133.3% for a Premium Security Equipment E-commerce Retailer through strategic trust signal placement. By repositioning customer reviews, live chat, and shipping information, we helped users feel more confident during high-value purchases. This simple CRO technique increased transactions by 142.9% and delivered a 36.7% revenue lift in just 3 days. Learn the exact implementation details that drove these impressive results.October 11, 2019
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Modern furniture showroom displaying white leather sectional sofa with blue accent pillows and contemporary art
Leading Home Furnishings E-Commerce Retailer

How We Boosted Revenue 7% By Optimizing Checkout Terms & Conditions

A major US furniture e-commerce retailer struggled with checkout abandonment caused by complex T&C presentation. By strategically optimizing their legal content design and placement, we achieved a 7.4% revenue per user increase and 2% higher conversion rates while maintaining full compliance. Instead of overwhelming users with legal text at the final stage of purchase, we developed a clean, simple approach that maintained compliance while reducing friction: Created a compact, less intimidating format Added a modal popup for full terms access Maintained all legal requirements while reducing frictionAugust 21, 2019
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Cruise ships docked at tropical Caribbean port with turquoise waters and palm trees
Digital Cruise Booking Platform

How Value Proposition Testing Drove a 21% Revenue Increase

How Value Proposition Testing Drove a 21% Revenue Increase A North American cruise booking platform needed to improve their homepage performance. Through strategic A/B testing of value propositions, we discovered that expanding their messaging from "savings only" to "choice and savings" created remarkable results: 21% higher total revenue 34.1% improvement in conversion rate The winning value proposition "More Choices, More Discounts" outperformed both the control message "Pay Less For Discount Cruises Worldwide" and another variation with 95% confidence. Why did it work? Our data revealed that cruise shoppers respond better to a complete value proposition addressing multiple needs. Adding "choice" to the savings message created a more compelling story that resonated with customers.March 22, 2019
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Laptop showing HR SaaS platform architecture diagram with cloud icons and user interfaces, alongside planning materials on a desk
Enterprise HR Solutions Provider

SaaS HR Platform Drives 18.5% More Leads by Highlighting Complete Feature Set

A leading HR solutions provider struggled to showcase their comprehensive platform on their homepage. Our redesign better communicated their complete service offering through clear, structured content presentation. The result: an 18.5% lift in form submissions across more than 345,000 visitors, demonstrating that simplified presentation of complex B2B services drives better lead generation performance.March 4, 2019
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