We were tasked with optimizing the product discovery experience for a major e-commerce platform. Their category pages were underperforming, especially for mobile users, who make up a significant portion of their traffic.
Our team implemented a smart lazy loading solution with infinite scroll, completely transforming how users interact with product categories. The implementation included performance optimizations and user-centric features like an intelligent "Back to Top" button.
Key Results:
Our client's traditional pagination system was creating unnecessary friction in their e-commerce performance, with data showing significant drop-offs at pagination points.
Key friction points:
Our strategy focused on updating the browsing experience while maintaining site performance. We developed a custom infinite scroll solution that automatically loads new products as users browse, eliminating the need for pagination clicks. The implementation featured seamless product loading as users reach the bottom of the page, supported by smart lazy loading to maintain fast page speeds. We added an intelligent "Back to Top" button that appears after 5 product rows, and optimized the entire experience with mobile-first responsive design to ensure smooth performance across all devices.
| Metric | Control | Variation | Lift |
|---|---|---|---|
| Users | 21,980 | 54,115 | - |
| Transactions | 1,183 | 3,163 | - |
| Conversion Rate | 5.38% | 5.84% | 8.6% |
| Revenue | - | - | 8% |
Our implementation succeeded because it addressed core user friction points:
The high statistical confidence (99%) validates that removing navigation friction directly impacts purchasing behavior. Mobile users particularly benefited from the streamlined browsing experience, showing higher engagement rates across all metrics.
Want to unlock similar conversion gains for your e-commerce site? Let's discuss how we can optimize your product discovery experience.
Appendix: Detailed Test Parameters and Statistical Analysis
Test Parameters
| Parameter | Value |
|---|---|
| Device targeting | All devices |
| Browser targeting | All major browsers |
| Page scope | All category pages |
| Traffic allocation | 50/50 split between control and variant |
| Test duration | 14 days |
| Variation participation rate | 71% |
| Total sample size | 76,095 users |
Statistical Analysis
| Metric | Value |
|---|---|
| Confidence level | 99% |
| Z-score | 2.53 |
| P-value | 0.0056282 |
| Conservative lift estimate | 6.7% |
Field Notes
