Victorian Trading was missing opportunities to convert their 72% new visitor traffic by not prominently displaying their free shipping offer. Their existing $69+ free shipping threshold was hidden from potential customers, impacting conversion rates across their e-commerce platform.
We implemented a multi-touchpoint promotion system featuring category-specific banners and persistent shipping messaging. The solution maintained the site's vintage aesthetic while significantly improving key performance metrics.
By analyzing user behavior and site architecture, we identified key touchpoints where shipping information would have maximum impact.
Our solution focused on two core elements:
Strategic Promotional Elements:
Design Optimization:
| Metric | Control | Variation | Lift |
|---|---|---|---|
| Users | 12,578 | 12,541 | - |
| Transactions | 912 | 984 | 7.9% |
| Conversion Rate | 7.25% | 7.85% | 8.2% |
| Revenue Lift | - | - | 9.6% |
Our data showed that new visitors responded exceptionally well to shipping promotions. The multi-touchpoint approach created consistent engagement opportunities throughout the customer journey.
Book a call to discuss how we can optimize your shipping strategy and turn more browsers into buyers.
Appendix: Detailed Test Parameters and Statistical Analysis
Test Configuration
| Parameter | Details |
|---|---|
| Device targeting | All devices |
| User segments | All visitors |
| Page scope | Homepage and category pages |
| Participation rate | 100% |
| Sample size | 25,119 |
Statistical Analysis
| Metric | Value |
|---|---|
| Confidence level | 96% |
| Z-score | 1.79 |
| P-value | 0.037 |
| Conservative lift estimate | 4.9% |
Field Notes
