Mobile Cart Banner Drives 5% Revenue Lift for Premium Furniture Retailer

Highlights

We implemented a persistent shopping cart banner across their mobile site, keeping selected items visible throughout the customer journey.

Key Achievements:

• Revenue per user increased by 5%, driving significant bottom-line impact
• Conversion rate improved from 0.17% to 0.18% (5.9% lift)
• Cart visibility improved purchase completion with 98% statistical confidence

The Challenge 💡

Mobile traffic was increasing rapidly, but the conversion wasn't keeping up. Users were adding products to cart but failing to complete purchases.

Our Solution ⚡

We proposed adding a persistent shopping cart banner that would remain visible throughout the customer journey.

Cart Banner Features:

• Persistent display of current cart contents
• Clear "Checkout Now" CTA
• Present across all pages except cart

Technical Implementation ⚡

Test Parameters:

• Device targeting: Mobile only
• Browser coverage: All major mobile browsers
• Even split A/B test

The Results 🎯

Why It Worked

The persistent cart banner solved a mobile shopping problem by bridging the gap between browsing and purchasing. There were two factors behind its success:

1. Maintaining Purchase Momentum
   • The persistent cart banner kept selected items top-of-mind throughout the browsing experience, maintaining active purchase intent while allowing customers to continue shopping.
2. Strategic Mobile Real Estate Allocation
   • Despite limited mobile screen space, the addition of the cart banner proved that strategic additions can outperform minimalist approaches. The 5% revenue lift demonstrated that keeping cart contents visible was worth the screen space investment.

Let's Talk 💬

Want to learn more about how we can optimize your mobile shopping experience? Let's discuss how our data-driven approach can boost your e-commerce revenue.

Appendix: Detailed Test Parameters and Statistical Analysis

Statistical Analysis

Test Parameters