We're excited to announce a significant milestone in our mission to advance the field of conversion rate optimization. After years of internal development and refinement, we're releasing Nantu, our professional A/B testing tool, as an open-source solution. This is the same battle-tested platform that has powered over 6,000 successful tests across our client portfolio, and now it's available for anyone to use and contribute to.
Throughout our 14 years helping ecommerce, B2B, and SaaS companies optimize their digital experiences, we've learned exactly what makes A/B testing successful. We built Nantu to embody these lessons, creating a tool that prioritizes statistical validity and proper testing methodology.
"Proper A/B testing requires disciplined methodology and appropriate testing windows to achieve statistical validity," said Devon Cox, President at Conversion Team. "Nantu ensures businesses can maintain testing best practices while making data-driven decisions about their digital experiences."
Nantu integrates seamlessly with Google Tag Manager (GTM) and other popular tag management systems, offering the same powerful features as premium A/B testing platforms while eliminating monthly subscription fees that typically range from $500 to $3,500. The platform has been refined through thousands of real-world implementations and brings enterprise-level capabilities to your testing program.
The platform is available immediately on GitHub, with comprehensive documentation and community support. While Nantu is open source and free to use, we also offer optional professional services for businesses seeking additional support. These services range from technical implementation assistance to full-service test management, with flexible packages starting at $495 per month, learn more here.
