The Nantu Tracking component enables the collection of A/B test data by setting a GA4 user property for each test variation. This helps track user behavior and attribute it to specific experiment conditions.

Components #

1. Nantu AB Test – Data to GA4 #

A GA4 event tag that sends the event Nantu_ga4_dimension and sets the user property nantu_ab_testx. The value of this property includes the experiment name and the selected variation.

2. Nantu AB Test Event GA4 #

A trigger that fires the tag whenever a Nantu AB Test custom event occurs.

3. Nantu GA Measurement ID #

A variable containing the GA4 measurement ID for the GA4 stream to be used for tracking.

4. nantu_ab_test_experiment_name #

A data layer variable holding the name of the A/B test.

5. nantu_ab_test_index #

A data layer variable storing the index of the A/B test.

6. nantu_ab_test_variation #

A data layer variable containing the selected variation for the A/B test.

7. nantu_version #

A variable that stores the version of the Nantu installation being used.

By integrating these components, Nantu ensures precise data collection for A/B testing in GA4, making it easier to analyze and optimize user experiences.