Nantu A/B Test GTM Template is a free and open-source solution for A/B testing that prioritizes modularity, precise user targeting, and advanced variation management. It utilizes Google Tag Manager, making it a cost-effective, fast, and reliable tool. If you want to learn more about its features, please visit this page.
Follow these step-by-step instructions to set up and launch your first A/B test using Nantu GTM Template.
Installation #
1. Open Google Tag Manager in your browser
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2. Click on Templates Link in the sidebar
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3. Click Search Gallery Button below the Preview button
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4. Search The Gallery for the Nantu Template
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5. Enter Nantu in the Search Field
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6. Select Nantu Template from the list of results
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7. Add it to your workspace
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8. Review the Permissions and confirm
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If you want to install it manually, please follow the installation instructions here.
Step 1: Setup Nantu Tag #
1. Go to Google Tag Manager
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2. Click on Add a new tag
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3. Name the Tag “Nantu AB Test 1“
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4. Edit the Tag Configuration
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5. Select “Nantu A/B Test” from the list in the Custom section
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6. Enter “My First Test” in the “Experiment Name” field
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7. Enter “1” in the “Test Index” field
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8. Type your domain name in the “Domain” field
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9. Click “Add New Variation” button
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10. Enter “control” in the ID field, “Control” in the Name field, and “50” in the Weight field. Finish by clicking the “Add” button
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11. Add another Variation
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12. Enter “variation1” in the ID field, “Variation 1” in the Name field, and “50” in the Weight field. Add the new variation
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13. Click on Triggering
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14. Select “All Pages” from the trigger list
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15. Save the trigger
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Step 2: Setup Variation Tag #
1. Add a new Tag
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2. Name it “AB Test Variation 1“
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3. Edit Tag Configuration
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4. Select “Custom HTML” from the tag types list
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5. Enter the following code in the HTML field. It will change the color of all paragraphs
<style>
p {
color: #909 !important;
}
</style>
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6. Edit the Triggering
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7. Name the trigger “nantu_1_execute_variation1“
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8. Edit the Trigger Configuration
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9. Select “Custom Event” from the list
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10. Enter “nantu_1_execute_variation1” in the event name
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11. Save the Trigger
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12. Click the Preview button
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13. Enter the URL of your site and add the query variable “nantu_mode=qa&nantu_variations=1:v1“
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14. Click Connect button
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15. See the changes applied to your site
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Step 3: Setup Tracking #
Ensure you collect the data of each variation in your Analytics software. If you use Google Analytics, you can follow the provided guide.
Step 4: Publish the Changes #
1. Edit the tag “AB Test 1“
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2. Uncheck the “QA Only” option
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3. Save the tag
4. Click the Submit Button
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5. Enter “Launch Nantu Test 1” in the “Version Name” and click Publish
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Congratulations! Your first A/B test is now live, and you can start collecting data. Remember to analyze the results and make data-driven decisions based on the outcomes of your test