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CRO Case Studies & Success Stories

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Explore proven conversion rate optimization success stories across ecommerce, B2B, and education. Our case studies showcase significant wins including 207% conversion growth for a graduation retailer, 129% lift for a Fortune 1000 auto parts company, and transformative results for jewelry, medical supplies, and luxury brands. Learn how data-driven A/B testing, UX improvements, and strategic navigation optimization drive measurable growth. From product page enhancements to faceted search optimization, discover how our proven CRO methodology consistently delivers double-digit conversion rate increases.

Case studies

Durable office chair glass mats
Vitrazza

How Aspiration Messaging Boosts Purchase Conversion Rate

This luxury glass mats brand balanced aspirational & utilitarianism to boost purchase conversions.August 18, 2022Read more
Custom house plans on mobile device showing architectural designs
Custom Home Designs Online Shop

Smart Mobile Search Redesign Drives 68.8% More Conversions

How a Strategic Mobile Homepage Redesign Led to 68% Conversion Growth A case study in data-driven mobile optimization that delivered remarkable results Looking for ways to boost your mobile conversions? This case study shows how strategic simplification of a home design company's mobile search interface led to dramatic improvements in user engagement and revenue. The Challenge Our client offers thousands of premium house plans online, but their complex interface was causing significant friction for mobile users. With mobile traffic continuously increasing, their conversion rate was stuck at a mere 0.12% - clearly indicating a problem with their search experience. The Solution Rather than a complete overhaul, we implemented three targeted changes: Replaced the technical "Advanced" tab with an intuitive "House Plans by Style" option Added compelling conversion-focused language: "Find the Perfect House Plan" Removed the unnecessary square footage filter to simplify the interface [Continue reading to see the impressive results and learn why this approach worked so well...]April 7, 2023Read more
Modern furniture showroom displaying white leather sectional sofa with blue accent pillows and contemporary art
Leading Home Furnishings E-Commerce Retailer

How We Boosted Revenue 7% By Optimizing Checkout Terms & Conditions

A major US furniture e-commerce retailer struggled with checkout abandonment caused by complex T&C presentation. By strategically optimizing their legal content design and placement, we achieved a 7.4% revenue per user increase and 2% higher conversion rates while maintaining full compliance. Instead of overwhelming users with legal text at the final stage of purchase, we developed a clean, simple approach that maintained compliance while reducing friction: Created a compact, less intimidating format Added a modal popup for full terms access Maintained all legal requirements while reducing frictionAugust 21, 2019Read more
3D house model on architectural blueprints
House Plans etailer

How We Boosted Conversion Rate by 25% With Benefit Statements

In this case study, we show how strategic mobile UX optimization boosted revenue per user by 25% for a leading house plans retailer. By implementing a mobile-first welcome experience that clearly communicated value propositions, we achieved significant improvements in transaction rates and overall engagement. The data-driven approach delivered impressive results with 97.5% statistical confidence, demonstrating the power of early user orientation for high-consideration purchases in the custom home building market.August 28, 2022Read more
Cruise ships docked at tropical Caribbean port with turquoise waters and palm trees
Digital Cruise Booking Platform

How Value Proposition Testing Drove a 21% Revenue Increase

How Value Proposition Testing Drove a 21% Revenue Increase A North American cruise booking platform needed to improve their homepage performance. Through strategic A/B testing of value propositions, we discovered that expanding their messaging from "savings only" to "choice and savings" created remarkable results: 21% higher total revenue 34.1% improvement in conversion rate The winning value proposition "More Choices, More Discounts" outperformed both the control message "Pay Less For Discount Cruises Worldwide" and another variation with 95% confidence. Why did it work? Our data revealed that cruise shoppers respond better to a complete value proposition addressing multiple needs. Adding "choice" to the savings message created a more compelling story that resonated with customers.March 22, 2019Read more
Modern living room with gray sofa, wooden slat wall, and white pendant lights - representing the furniture retailer from our case study about optimizing app download conversions
National Multi-Channel Furniture Retailer

How We Boosted Conversions 18.8% By Optimizing App download placement

Learn how we increased a national furniture retailer's app download conversions by 18.8% and boosted revenue by 23.4% with a simple UX change. By moving their promotional shadowbox from the bottom to the top of the screen, we aligned with natural user scanning patterns for desktop visitors. See our complete methodology, implementation details, and statistical analysis in this case study.October 27, 2019Read more
Pink stethoscope with women's reproductive health diagram and orchid on peach background
Metropolitan Women's Health Specialists

Text Messaging Strategy Drives 27.6% Jump in Patient Engagement

For a premium women's healthcare practice, we tested increasing the prominence of text messaging options in their website header and contact page. This simple UI change - making the existing texting option more visible alongside phone numbers - yielded impressive results with a 27.6% increase in lead form conversions. The test demonstrated how better visibility of alternative contact methods can significantly impact healthcare lead generation.June 10, 2021Read more
Paint brush creating vibrant purple and orange watercolor blend
Premium Industrial Coatings E-Commerce Retailer

90% Conversion Boost: The Power of Customer Review Positioning

A/B test for a premium industrial coatings retailer revealed a surprising insight: displaying 5-star customer reviews outperformed technical durability messaging by a staggering 90.2%. Even for highly technical products like marine and pool paint, social proof proved more persuasive than performance specifications. This case study demonstrates how proper review positioning can dramatically impact conversion rates and revenue, challenging conventional wisdom about marketing technical products. Find out how we implemented this strategy and the specific results we achieved.June 18, 2021Read more
Paper cutout illustration of female reproductive system in pink tones on pink background
Premium Metropolitan Women's Health Center

Strategic Form Testing Increases Patient Signups by 30%

A premium women's health center sought to improve patient acquisition through their website. Through strategic form optimization and A/B testing, we transformed their underperforming contact form (2.17% conversion rate) into a 29.7% more effective patient acquisition tool.November 17, 2021Read more
Custom printed labels
Global Label & Sticker Manufacturer

Emphasis on Satisfaction Increase Purchases and Referrals

The Client This client, a global company that serves 40 countries, is an online store of blank and custom-printed labels, stickers, tags, and cards.  The Business Need As a decades-old global company, the client wants to ensure its products are the best on the market. It takes pride in its credibility and the quality of […]August 5, 2016Read more
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