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CRO Case Studies & Success Stories

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Explore proven conversion rate optimization success stories across ecommerce, B2B, and education. Our case studies showcase significant wins including 207% conversion growth for a graduation retailer, 129% lift for a Fortune 1000 auto parts company, and transformative results for jewelry, medical supplies, and luxury brands. Learn how data-driven A/B testing, UX improvements, and strategic navigation optimization drive measurable growth. From product page enhancements to faceted search optimization, discover how our proven CRO methodology consistently delivers double-digit conversion rate increases.

Case studies

Laptop showing HR SaaS platform architecture diagram with cloud icons and user interfaces, alongside planning materials on a desk
Enterprise HR Solutions Provider

SaaS HR Platform Drives 18.5% More Leads by Highlighting Complete Feature Set

A leading HR solutions provider struggled to showcase their comprehensive platform on their homepage. Our redesign better communicated their complete service offering through clear, structured content presentation. The result: an 18.5% lift in form submissions across more than 345,000 visitors, demonstrating that simplified presentation of complex B2B services drives better lead generation performance.March 4, 2019Read more
How a Simple Addition to the Product Page Boosted Revenues
Online House Plans Site

How a Simple Addition to the Product Page Boosted Revenues

A leading eCommerce company in the D2C house plans market improved transactions by 25% with 1 change on their product page.December 2, 2022Read more
Medical equipment store
Leading eCommerce site for Medical Supplies & Equipment

Facet & Filter Optimization Drives eCommerce Conversions

This eCommerce leader in medical supplies and equipment achieved a 10% rise in revenues per user with this one change. December 1, 2022Read more
Jewelry TV Shopping Network
Jewelry TV shopping network

Jewelry TV Case Study: 5.2% More Sales with Portal Page Optimization

The Client The test ran in March of 2022.  This TV shopping network is a leader in the direct-to-consumer (D2C) jewelry market. It hired ConversionTeam in 2019 to increase the conversion rate via the Iterate Program. The Business Need The client has had success with a 2-level category page approach where there is a portal […]December 1, 2022Read more
Cruise ship pool deck with swimming pools, lounge chairs, and Miami skyline in background
Leading North American Cruise Travel Agency

Social Proof Drives 41% Revenue Lift for Cruise Aggregator

A leading cruise tour aggregator with strong reviews wasn't converting their excellent reputation into sales. By adding TrustPilot reviews to their booking pages, they saw conversion rates jump 35.4% and revenue increase 41.2% during the test period. This case study explores how social proof at key decision points can dramatically improve booking performance.September 9, 2022Read more
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Car Covers eCommerce Site

An Easy Approach to Attract New Users and More Conversions

The Client This eCommerce site is one of the highest-rated sellers of car covers in North America. Over the years, they have served tens of thousands of happy and satisfied customers with their high-quality and reasonably priced items.  The test ran in July of 2019.  The Business Need The company wanted to hide the unnecessary […]July 1, 2019Read more
cigars image
Cigar eCommerce business

New Sorting Tactic Grows Revenue to 7.1% per Visitor

This American-owned and operated cigar eCommerce business highlighted their brand value to grow revenues by 7.1% per visitor. November 5, 2017Read more
Graduation degree celebration
Online State University

How to Boost Enrollments for Professional and Continuing Education

The Client This online state university offers online educational programs for undergraduate and graduate degrees as well as professional and continuing education certificates.  The Business Need While their online undergraduate and graduate offerings are popular, the client has noticed that not a lot of people are aware that they also offer professional certificates and badges. […]August 19, 2022Read more
Solar energy solutions
Solar Provider

SEO Traffic Converts 167% Better

The Business Need The company was receiving a decent level of Organic Search Traffic from its target states of California and Colorado, but the site was not converting organic traffic into leads. With a new Search Engine Optimization (SEO) program beginning, they recognized the need for the site to be optimized, not only to get […]August 18, 2012Read more
Auto parts
Fortune 1000 Auto Parts eCommerce Site

Auto Parts eCommerce Site Conversion Rate Increases 129%

This Auto Parts eCommerce Site is a Fortune 1000 Company and the nation's largest auto parts recycler with more than 300 facilities in five countries. With the country's largest and best-organized inventory of used auto parts, it offers direct sales of their parts online through their eCommerce store. The Business Need This large company had […]August 18, 2022Read more
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