Moving the needle
Welcome to
The Needle Blog
We're constantly working to move the needle for our clients. Collected here are conversion rate optimization resources, featuring both real-world success stories and actionable guides. Our case studies showcase double-digit conversion lifts across ecommerce, B2B, and SaaS companies, while our expert articles deliver strategic insights on ecommerce optimization, product page design, and CRO best practices. From Black Friday optimization tactics to proven UX improvements, discover practical strategies backed by data from thousands of A/B tests. Learn how leading brands are achieving exceptional conversion growth through strategic testing and optimization.
New
The Ultimate Black Friday E-commerce Optimization Checklist (Based on Real A/B Tests)
A/B Testing in Practice: Why Do My A/B Tests Always Fail?
Most A/B tests fail due to psychological factors - not poor design. Users instinctively resist change, even beneficial improvements. This guide explores how negative response bias, primacy effect, and change aversion doom test results, and provides proven methodologies to identify true successes hidden in apparent failures. By understanding how to separate genuine user preference from temporary resistance, you'll transform your testing program from a source of frustration to a reliable driver of optimization.
February 25, 2025
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Our Enterprise-Grade A/B Testing Tool is Now Available Free and Open Source
We're excited to announce a significant milestone in our mission to advance the field of conversion rate optimization. After years of internal development and refinement, we're releasing Nantu, our professional A/B testing tool, as an open-source solution. This is the same battle-tested platform that has powered over 6,000 successful tests across our client portfolio, and now it's available for anyone to use and contribute to.
January 19, 2025
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The Ultimate Black Friday E-commerce Optimization Checklist (Based on Real A/B Tests)
Maximize your holiday e-commerce revenue with our comprehensive Black Friday optimization checklist. Based on real A/B test data, learn the proven tactics that drive conversion rates during peak shopping seasons. From smart product recommendations to strategic urgency elements, discover the essential updates your site needs before Black Friday. Plus, get a free holiday mini-audit from our conversion experts.
October 24, 2024
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Case studies
Online House Plans Site
How a Simple Addition to the Product Page Boosted Revenues
Leading eCommerce site for Medical Supplies & Equipment
Facet & Filter Optimization Drives eCommerce Conversions
Articles
ConversionTeam is one of the Most Highly Reviewed UX Agencies in Denver
7 Ways to Improve User Experience of Your Ecommerce Store
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