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Moving the needle

Welcome to
The Needle Blog

Moving the needle image
We're constantly working to move the needle for our clients. Collected here are conversion rate optimization resources, featuring both real-world success stories and actionable guides. Our case studies showcase double-digit conversion lifts across ecommerce, B2B, and SaaS companies, while our expert articles deliver strategic insights on ecommerce optimization, product page design, and CRO best practices. From Black Friday optimization tactics to proven UX improvements, discover practical strategies backed by data from thousands of A/B tests. Learn how leading brands are achieving exceptional conversion growth through strategic testing and optimization.

New

Our Enterprise-Grade A/B Testing Tool is Now Available Free and Open Source

We're excited to announce a significant milestone in our mission to advance the field of conversion rate optimization. After years of internal development and refinement, we're releasing Nantu, our professional A/B testing tool, as an open-source solution. This is the same battle-tested platform that has powered over 6,000 successful tests across our client portfolio, and now it's available for anyone to use and contribute to.January 19, 2025Read more
Line chart showing diverging conversion rates between new and returning visitors in a cart reorganization test. New visitors show positive trend while returning visitors show negative trend, resulting in flat overall performance.
A/B Testing in Practice: Why Do My A/B Tests Always Fail?
Most A/B tests fail due to psychological factors - not poor design. Users instinctively resist change, even beneficial improvements. This guide explores how negative response bias, primacy effect, and change aversion doom test results, and provides proven methodologies to identify true successes hidden in apparent failures. By understanding how to separate genuine user preference from temporary resistance, you'll transform your testing program from a source of frustration to a reliable driver of optimization.
February 25, 2025
Read more
Our Enterprise-Grade A/B Testing Tool is Now Available Free and Open Source
We're excited to announce a significant milestone in our mission to advance the field of conversion rate optimization. After years of internal development and refinement, we're releasing Nantu, our professional A/B testing tool, as an open-source solution. This is the same battle-tested platform that has powered over 6,000 successful tests across our client portfolio, and now it's available for anyone to use and contribute to.
January 19, 2025
Read more
Black Friday e-commerce optimization checklist with conversion rate tips and holiday marketing strategies
The Ultimate Black Friday E-commerce Optimization Checklist (Based on Real A/B Tests)
Maximize your holiday e-commerce revenue with our comprehensive Black Friday optimization checklist. Based on real A/B test data, learn the proven tactics that drive conversion rates during peak shopping seasons. From smart product recommendations to strategic urgency elements, discover the essential updates your site needs before Black Friday. Plus, get a free holiday mini-audit from our conversion experts.
October 24, 2024
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Case studies

leading house plans ecommerce company
House Plans eCommerce Leader

$5MM Incremental Revenue for Houseplans eCommerce Client

This leading house plans online business taps ConversionTeam to continually improve their customer experience & revenues. June 13, 2023Read more
Custom house plans on mobile device showing architectural designs
Custom Home Designs Online Shop

Smart Mobile Search Redesign Drives 68.8% More Conversions

How a Strategic Mobile Homepage Redesign Led to 68% Conversion Growth A case study in data-driven mobile optimization that delivered remarkable results Looking for ways to boost your mobile conversions? This case study shows how strategic simplification of a home design company's mobile search interface led to dramatic improvements in user engagement and revenue. The Challenge Our client offers thousands of premium house plans online, but their complex interface was causing significant friction for mobile users. With mobile traffic continuously increasing, their conversion rate was stuck at a mere 0.12% - clearly indicating a problem with their search experience. The Solution Rather than a complete overhaul, we implemented three targeted changes: Replaced the technical "Advanced" tab with an intuitive "House Plans by Style" option Added compelling conversion-focused language: "Find the Perfect House Plan" Removed the unnecessary square footage filter to simplify the interface [Continue reading to see the impressive results and learn why this approach worked so well...]April 7, 2023Read more

Articles

Annotated mockup of an ideal ecommerce Product Listing Page (PLP). Features highlighted include: product review star ratings, default 'Bestselling' sort option, total number of products displayed, subcategory visual elements, product flags (e.g., 'New', 'Sale'), color swatches in the product grid, multi-item row grid layout, reference pricing with strikethroughs, promotional area at the top, saved filters indicator, prioritized facets menu, color swatches in facets, price range selector, and multi-select facet options. The layout demonstrates a clean, user-friendly design optimized for product discovery and conversion.

Ecommerce Product Listing Page Best Practices: Maximizing Conversions for the Perfect PLP

We review the key elements of a high-converting ecommerce Product Listing Page (PLP) in our comprehensive guide. Drawing insights from industry leaders like Amazon, Etsy, and Nike, we explore essential features such as optimized product sorting, effective use of product flags, and intelligent facet organization. Learn how to implement best practices like displaying review ratings, using color swatches, and leveraging promotional areas to enhance user experience and drive conversions. From the importance of saved filters to the strategic use of reference pricing, this article covers everything you need to create a PLP that not only meets user expectations but also boosts your bottom line. Dive into our FAQ section for additional insights on mobile optimization, emerging technologies, and balancing automated ordering with business goals. Whether you're revamping your existing PLP or building from scratch, this guide provides the blueprint for ecommerce success in 2024 and beyond.Read more
Annotated Figma mockup of an ideal ecommerce Product Detail Page (PDP) highlighting key features such as high-quality product images, clear pricing, prominent add-to-cart button, product description, customer reviews, and related product recommendations.

Ecommerce Product Page Best Practices: The perfect PDP

Discover the key features and best practices for creating the perfect ecommerce product detail page (PDP). Learn from top e-tailers, optimize for conversions, and enhance user experience with social proof, detailed product info, high-quality visuals, and more. Boost your online sales with proven tactics.Read more
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