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Moving the needle

Welcome to
The Needle Blog

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We're constantly working to move the needle for our clients. Collected here are conversion rate optimization resources, featuring both real-world success stories and actionable guides. Our case studies showcase double-digit conversion lifts across ecommerce, B2B, and SaaS companies, while our expert articles deliver strategic insights on ecommerce optimization, product page design, and CRO best practices. From Black Friday optimization tactics to proven UX improvements, discover practical strategies backed by data from thousands of A/B tests. Learn how leading brands are achieving exceptional conversion growth through strategic testing and optimization.

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A/B Testing in Practice: Why Do My A/B Tests Always Fail?

Most A/B tests fail due to psychological factors - not poor design. Users instinctively resist change, even beneficial improvements. This guide explores how negative response bias, primacy effect, and change aversion doom test results, and provides proven methodologies to identify true successes hidden in apparent failures. By understanding how to separate genuine user preference from temporary resistance, you'll transform your testing program from a source of frustration to a reliable driver of optimization.February 25, 2025Read more
Line chart showing diverging conversion rates between new and returning visitors in a cart reorganization test. New visitors show positive trend while returning visitors show negative trend, resulting in flat overall performance.
Line chart showing diverging conversion rates between new and returning visitors in a cart reorganization test. New visitors show positive trend while returning visitors show negative trend, resulting in flat overall performance.
A/B Testing in Practice: Why Do My A/B Tests Always Fail?
Most A/B tests fail due to psychological factors - not poor design. Users instinctively resist change, even beneficial improvements. This guide explores how negative response bias, primacy effect, and change aversion doom test results, and provides proven methodologies to identify true successes hidden in apparent failures. By understanding how to separate genuine user preference from temporary resistance, you'll transform your testing program from a source of frustration to a reliable driver of optimization.
February 25, 2025
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Our Enterprise-Grade A/B Testing Tool is Now Available Free and Open Source
We're excited to announce a significant milestone in our mission to advance the field of conversion rate optimization. After years of internal development and refinement, we're releasing Nantu, our professional A/B testing tool, as an open-source solution. This is the same battle-tested platform that has powered over 6,000 successful tests across our client portfolio, and now it's available for anyone to use and contribute to.
January 19, 2025
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Black Friday e-commerce optimization checklist with conversion rate tips and holiday marketing strategies
The Ultimate Black Friday E-commerce Optimization Checklist (Based on Real A/B Tests)
Maximize your holiday e-commerce revenue with our comprehensive Black Friday optimization checklist. Based on real A/B test data, learn the proven tactics that drive conversion rates during peak shopping seasons. From smart product recommendations to strategic urgency elements, discover the essential updates your site needs before Black Friday. Plus, get a free holiday mini-audit from our conversion experts.
October 24, 2024
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Case studies

Enterprise SaaS Vulnerability Management Platform

Form Placement Drives 27.8% More Conversions for Enterprise SaaS Security Leader

An enterprise security platform's product page wasn't converting trial form visitors effectively. Through strategic form placement and streamlined user paths, we helped them achieve significant improvements in both trial signups and revenue per user. See how thoughtful conversion optimization transformed their results while maintaining the detailed product information B2B buyers needOctober 17, 2024Read more
Leading eCommerce Retailer in the Jewelry Sector

A/B Testing in the Jewelry eCommerce Sector to Improve Revenue and Average Order Value

In this case study, discover how a leading jewelry eCommerce retailer achieved remarkable growth through strategic A/B testing. The study highlights the implementation of various site enhancements and their impact on user experience and revenue. Key outcomes include a significant 24% lift in test conversion rates and an impressive $14 million in incremental revenue. This case exemplifies the power of data-driven, ROI-focused strategies in transforming user interface and user experience for substantial business growth.January 17, 2024Read more

Articles

Our Enterprise-Grade A/B Testing Tool is Now Available Free and Open Source

We're excited to announce a significant milestone in our mission to advance the field of conversion rate optimization. After years of internal development and refinement, we're releasing Nantu, our professional A/B testing tool, as an open-source solution. This is the same battle-tested platform that has powered over 6,000 successful tests across our client portfolio, and now it's available for anyone to use and contribute to.Read more
Black Friday e-commerce optimization checklist with conversion rate tips and holiday marketing strategies

The Ultimate Black Friday E-commerce Optimization Checklist (Based on Real A/B Tests)

Maximize your holiday e-commerce revenue with our comprehensive Black Friday optimization checklist. Based on real A/B test data, learn the proven tactics that drive conversion rates during peak shopping seasons. From smart product recommendations to strategic urgency elements, discover the essential updates your site needs before Black Friday. Plus, get a free holiday mini-audit from our conversion experts.Read more
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