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Moving the needle

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We're constantly working to move the needle for our clients. Collected here are conversion rate optimization resources, featuring both real-world success stories and actionable guides. Our case studies showcase double-digit conversion lifts across ecommerce, B2B, and SaaS companies, while our expert articles deliver strategic insights on ecommerce optimization, product page design, and CRO best practices. From Black Friday optimization tactics to proven UX improvements, discover practical strategies backed by data from thousands of A/B tests. Learn how leading brands are achieving exceptional conversion growth through strategic testing and optimization.

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Ecommerce Product Listing Page Best Practices: Maximizing Conversions for the Perfect PLP

We review the key elements of a high-converting ecommerce Product Listing Page (PLP) in our comprehensive guide. Drawing insights from industry leaders like Amazon, Etsy, and Nike, we explore essential features such as optimized product sorting, effective use of product flags, and intelligent facet organization. Learn how to implement best practices like displaying review ratings, using color swatches, and leveraging promotional areas to enhance user experience and drive conversions. From the importance of saved filters to the strategic use of reference pricing, this article covers everything you need to create a PLP that not only meets user expectations but also boosts your bottom line. Dive into our FAQ section for additional insights on mobile optimization, emerging technologies, and balancing automated ordering with business goals. Whether you're revamping your existing PLP or building from scratch, this guide provides the blueprint for ecommerce success in 2024 and beyond.July 17, 2024Read more
Annotated mockup of an ideal ecommerce Product Listing Page (PLP). Features highlighted include: product review star ratings, default 'Bestselling' sort option, total number of products displayed, subcategory visual elements, product flags (e.g., 'New', 'Sale'), color swatches in the product grid, multi-item row grid layout, reference pricing with strikethroughs, promotional area at the top, saved filters indicator, prioritized facets menu, color swatches in facets, price range selector, and multi-select facet options. The layout demonstrates a clean, user-friendly design optimized for product discovery and conversion.
Annotated mockup of an ideal ecommerce Product Listing Page (PLP). Features highlighted include: product review star ratings, default 'Bestselling' sort option, total number of products displayed, subcategory visual elements, product flags (e.g., 'New', 'Sale'), color swatches in the product grid, multi-item row grid layout, reference pricing with strikethroughs, promotional area at the top, saved filters indicator, prioritized facets menu, color swatches in facets, price range selector, and multi-select facet options. The layout demonstrates a clean, user-friendly design optimized for product discovery and conversion.
Ecommerce Product Listing Page Best Practices: Maximizing Conversions for the Perfect PLP
We review the key elements of a high-converting ecommerce Product Listing Page (PLP) in our comprehensive guide. Drawing insights from industry leaders like Amazon, Etsy, and Nike, we explore essential features such as optimized product sorting, effective use of product flags, and intelligent facet organization. Learn how to implement best practices like displaying review ratings, using color swatches, and leveraging promotional areas to enhance user experience and drive conversions. From the importance of saved filters to the strategic use of reference pricing, this article covers everything you need to create a PLP that not only meets user expectations but also boosts your bottom line. Dive into our FAQ section for additional insights on mobile optimization, emerging technologies, and balancing automated ordering with business goals. Whether you're revamping your existing PLP or building from scratch, this guide provides the blueprint for ecommerce success in 2024 and beyond.
July 17, 2024
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Annotated Figma mockup of an ideal ecommerce Product Detail Page (PDP) highlighting key features such as high-quality product images, clear pricing, prominent add-to-cart button, product description, customer reviews, and related product recommendations.
Ecommerce Product Page Best Practices: The perfect PDP
Discover the key features and best practices for creating the perfect ecommerce product detail page (PDP). Learn from top e-tailers, optimize for conversions, and enhance user experience with social proof, detailed product info, high-quality visuals, and more. Boost your online sales with proven tactics.
May 15, 2024
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conversionteam is top rated cro and ux agency
ConversionTeam is one of the Most Highly Reviewed UX Agencies in Denver
As the digital landscape continues to evolve at a rapid pace, with countless new websites, digital products, and applications being developed each year, standing out from the crowd and competition has become increasingly challenging. However, one of the most effective ways to differentiate your business is by delivering exceptional UX design. At ConversionTeam, we are […]
April 19, 2024
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Case studies

medical supplies ecommerce company
Leading eCommerce site for Medical Supplies & Equipment

Client Engagement: Improved Navigation Grows Revenues by $4M

An e-commerce company that specializes in medical supplies experienced $4M revenue growth thanks to improved navigation.June 13, 2023Read more
How a Simple Addition to the Product Page Boosted Revenues
Online House Plans Site

How a Simple Addition to the Product Page Boosted Revenues

A leading eCommerce company in the D2C house plans market improved transactions by 25% with 1 change on their product page.December 2, 2022Read more

Articles

Annotated Figma mockup of an ideal ecommerce Product Detail Page (PDP) highlighting key features such as high-quality product images, clear pricing, prominent add-to-cart button, product description, customer reviews, and related product recommendations.

Ecommerce Product Page Best Practices: The perfect PDP

Discover the key features and best practices for creating the perfect ecommerce product detail page (PDP). Learn from top e-tailers, optimize for conversions, and enhance user experience with social proof, detailed product info, high-quality visuals, and more. Boost your online sales with proven tactics.Read more
conversionteam is top rated cro and ux agency

ConversionTeam is one of the Most Highly Reviewed UX Agencies in Denver

As the digital landscape continues to evolve at a rapid pace, with countless new websites, digital products, and applications being developed each year, standing out from the crowd and competition has become increasingly challenging. However, one of the most effective ways to differentiate your business is by delivering exceptional UX design. At ConversionTeam, we are […]Read more
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