Devon Cox

At ConversionTeam, user testing has become an essential part of our CRO toolkit, helping us achieve industry-leading 65%+ win rates. In this article, I share our complete process for integrating user testing into both CRO audits and ongoing optimization programs, including real case studies with up ...

Most A/B tests fail due to psychological factors - not poor design. Users instinctively resist change, even beneficial improvements. This guide explores how negative response bias, primacy effect, and change aversion doom test results, and provides proven methodologies to identify true successes hid...

We're excited to announce a significant milestone in our mission to advance the field of conversion rate optimization. After years of internal development and refinement, we're releasing Nantu, our professional A/B testing tool, as an open-source solution. This is the same battle-tested platform tha...

Maximize your holiday e-commerce revenue with our comprehensive Black Friday optimization checklist. Based on real A/B test data, learn the proven tactics that drive conversion rates during peak shopping seasons. From smart product recommendations to strategic urgency elements, discover the essentia...

We review the key elements of a high-converting ecommerce Product Listing Page (PLP) in our comprehensive guide. Drawing insights from industry leaders like Amazon, Etsy, and Nike, we explore essential features such as optimized product sorting, effective use of product flags, and intelligent facet ...

Discover the key features and best practices for creating the perfect ecommerce product detail page (PDP). Learn from top e-tailers, optimize for conversions, and enhance user experience with social proof, detailed product info, high-quality visuals, and more. Boost your online sales with proven tac...

As the digital landscape continues to evolve at a rapid pace, with countless new websites, digital products, and applications being developed each year, standing out from the crowd and competition has become increasingly challenging. However, one of the most effective ways to differentiate your busi...

This report is a joint project by Inflow and ConversionTeam. After a few years of silence, our eCommerce Best in Class Report is back — and better than ever. In this annual report, we review what top online retailers are doing with their conversion rate optimization. We look at user expe...

Want to improve user experience on your ecommerce website? Check out these 7 proven and tested techniques to improve UX Mathew Dixon, Karen Freeman,  and Nick Toman  said in their article in HBR that: “Delighting customers doesn’t build loyalty; reducing their effort — the work they ...

Do you know what persuades your target audience to buy from your ecommerce store? Do you know the reason why your audience behaves differently toward similar offers? A CRO (conversion rate optimization) audit gives you an overview of the entire site and helps you identify funnel leakages and areas o...